Janik Rai Director & Creative Director
Janik Rai directs with composed intention and raw instinct, creating work that feels both crafted and lived-in.
Born and raised in Canada with South Asian heritage, his perspective is shaped by growing up between two cultural worlds, informing how he sees people, builds atmosphere, and finds the human truth inside a story.
His visual style balances atmospheric composition with natural, observational movement, allowing performances and environments to breathe.
As a creative director for global brands and artists, his work spans music video, commercial, and branded storytelling, with credits including Diljit Dosanjh, Karan Aujla, and Sonam Bajwa.
His goal, across every project, is the same. Images that feel timeless, human, and true.
Email
contact@janikrai.com
Awards and Recognitions:
2024 Shiny Awards Long List
2023 Berlin Commercial Awards Official Selection
2023 1.4 Awards Long List
2022 JEDI Award